Now you can almost guarantee that your logo is on their screen every time they log in to LinkedIn every month.

You can also ensure that anytime your audience logs on to LinkedIn on their desktop, one of your text ads shows up on their screen.

But with LinkedIn text ads, the average frequency for that same audience with the same or even ¼ of that budget would be 15, so you could get 15 different ads from your text campaign placed on that cold audience screen. The average frequency of a cold single-image ad to an audience of 60,000 might be 1-3, thus, the average prospect would only see one to three of those ads. The ad frequency is really high because of these placements, so you can include more ads in your campaign. In my opinion, because text ads only appear on desktop and it’s not the most widely used ad type out there, the cost per impression gets very high placement.Īdditionally, the cost per impression is about 60-80% lower than the cost per impression for a single-image ad, which is very good. Here are some reasons why you should consider adding LinkedIn text ads to your ad strategy: 1. Final Thoughts How to Use LinkedIn Text Ads to Grow Your Business

Linked in text ads